Inspired by “The Remarkable Life of Ibelin” Documentary, Players in World of Warcraft can Support Global Nonprofit and Fund Duchenne Muscular Dystrophy Research

NEWPORT BEACH, California (October 25, 2024) – Blizzard Entertainment and the massively
multiplayer online role-playing game, World of Warcraft®, are teaming up with CureDuchenne, a global
nonprofit dedicated to funding and finding a cure for Duchenne muscular dystrophy, to launch an in-game
promotion that will raise funds for the nonprofit and accelerate a cure for the rare neuromuscular disease.

The charity partnership is inspired by the incredible story of Mats Steen, which was captured in the newly
released award-winning Netflix documentary, The Remarkable Life of Ibelin. Mats, a Norwegian World of
Warcraft player known in game as Ibelin, suffered from Duchenne muscular dystrophy. In the wake of his
death at age 25, his family discovered what they thought was a life lived in total isolation was in fact filled
with joy, laughter, friendship and love through Mats’ adventures in World of Warcraft. The game opened a
world of community and connection his family never knew existed and gave him a rich set of friends and
experiences that would not have been possible outside of the game environment. Mats was a supportive
friend and trusted advisor who made a tremendous impact on the lives of all he encountered in the game.

World of Warcraft players will have the opportunity to build on Mats’ legacy and adopt a limited-edition pet
in World of Warcraft to accompany them on their adventures while supporting CureDuchenne’s mission of
improving and extending the lives of those with Duchenne muscular dystrophy around the world. The
Reven Pack, available for US$20 now through January 7, 2025, features an adorable fox pet, Reven
(“fox” in Norwegian), for both modern World of Warcraft and Classic Progression realms. Additionally,
modern WoW players will also get a transmog backpack, Reven’s Comfy Carrier, complete with a sleepy
Reven. One hundred percent of the purchase price* will be donated to CureDuchenne to accelerate
research toward a cure for Duchenne muscular dystrophy and improve care for individuals worldwide
living with the disease.

“We are immensely grateful to Blizzard Entertainment and World of Warcraft for their partnership to fund
critical research that will bring us closer to a cure for Duchenne muscular dystrophy and support families
living with Duchenne around the world,” said Debra Miller, founder and CEO of CureDuchenne. “Mats
Steen brought hope and support to so many who were lucky enough to know him but, like many with
Duchenne muscular dystrophy, he left his loved ones far too soon. With the generous support of the
World of Warcraft community, we will be able to help will help more boys and young men like Mats live
longer, stronger lives.”

“Mats Steen lived a life in World of Warcraft that he couldn’t in the real world as he fought Duchenne
muscular dystrophy alongside his incredible family, who I’m proud to have met and fallen in love with,”
said Holly Longdale, executive producer of World of Warcraft. “Working with CureDuchenne for our
Charity Pet Program, in honor of Mats’ memory, allows us to harness the power of our phenomenal global
community to bring meaningful impact to so many lives.”

To learn more or purchase The Reven Pack, visitwww.cureduchenne.org/worldofwarcraft. Note that
buying or purchasing this digital item is a license.

Now through January 7, 2025, 10:00 AM PDT, Blizzard Entertainment will donate 100% of the purchase
price of “The Reven Pack” digital bundle to CureDuchenne, less any chargebacks, refunds, transaction
fees, and Value Added Taxes (VAT), or other similar taxes paid. These versions of items are special
editions available as part of this initiative only. Buying or purchasing this digital item is a license.

About CureDuchenne

CureDuchenne is the global nonprofit leader in research, patient care, and innovation for improving and
extending the lives of those with Duchenne muscular dystrophy, a progressive neuromuscular disease
that affects about 300,000 individuals around the world. CureDuchenne accelerates research toward a
cure for Duchenne by funding early-stage science with the goal of bringing treatments to
everyone affected by Duchenne, no matter where they live, what language they speak or their financial
status. We also support families through education and outreach and improve standards of care for
individuals worldwide with Duchenne, including those in underserved communities.
Visit www.cureduchenne.org to learn more.

About Blizzard Entertainment, Inc.

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®,
Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by
Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard
Entertainment has created some of the industry’s most critically acclaimed and genre-defining games
over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard
Entertainment engages tens of millions of players around the world with titles available on PC via
Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

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